About Analitica Lab

    Your marketing team, without the complexity.

    We believe in simple, strategic, and honest marketing. We get involved in your business like it's our own, we understand your numbers, know your market, and make decisions with you. Not another agency that sends reports and disappears. Your team.

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    Brands trust us

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    Projects delivered

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    Countries, Canada, Colombia & UK

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    Recycled strategies

    How we think

    Simple. Strategic. Honest.

    This is the rule every idea goes through, running live. If it doesn't make sense, we don't do it. If it doesn't work, we change it. Only what works ships.

    IDEAS INNOYESYESNO, WE CHANGE IT× 0× 0
    MAKES SENSE?if not, we don't do it
    BUILD ITfrom scratch
    DOES IT WORK?measured, not felt
    SHIPPED
    Discarded
    01Data tells us what to do.
    02Every strategy is built from scratch.
    03We think long-term with you.

    What drives us

    What we believe in.

    Six working principles, documented like everything else we do.

    Honesty

    We tell it like it is. The data, the results, and what we think. If something isn't working, we tell you. If something isn't for you, we tell you that too.

    Clarity

    If it can't be explained simply, something's wrong. We do marketing that makes sense, for you, your team, and your audience.

    Independent thinking

    We don't copy what others do. We don't follow trends just because they exist. Every idea we propose has a reason behind it.

    Real commitment

    We're not an agency that sends reports and disappears. We get involved in your business because your results are our results.

    Collaboration

    We work with you, not for you. The best strategies come when the client and the agency think together.

    Constant improvement

    Nothing is ever finished. Everything can be better. We review, adjust, and optimize because what works today might not work tomorrow.

    The human layer

    Art with no proof, or data with no soul. I built the in-between.

    I studied business administration and ran companies before I ever touched marketing, that's where I learned creativity and results were never supposed to be separate things. I moved to Canada, specialized twice, marketing research, then marketing management, and spent eight years inside agencies building for brands like Unilever, Conagra, Lactalis and Coca-Cola. The whole time, I kept seeing the same two failures: agencies that create and can't prove it, and agencies that measure and can't excite anyone. And brands paying a different agency for every channel while their best ideas died in the handoffs.

    Analitica Lab is my answer to both. A boutique creative studio where every idea is built from scratch and built to be measured. We don't take every project. We don't work as anyone's vendor. We join your team, and we answer for the results.

    Juan Saenz G

    Founder, answers his own email

    Juan Saenz, founder of Analitica Lab

    Where we are

    Three countries, one team.

    To serve our clients better, we work from strategic locations across the Americas and Europe.

    Drag to spin

    Canada

    Toronto

    +1 (437) 876-8464

    Colombia

    Armenia

    +57 316 487 7501

    United Kingdom

    London

    +44  7946 0958

    Clients

    We don't say it. They do.

    Real feedback from clients who wanted clearer strategy, stronger execution & fewer empty promises.

    What we value most about Analitica Lab is that they explain everything clearly. We know exactly what they're doing and why. That builds trust.

    AEAlfredo EscobarCEO, Lemac

    We tried other agencies before and felt like just another number. With Analitica Lab it's different, they truly get involved and the results show.

    VAVictoria AlvarezMarketing Director, Tiichers

    Our social media used to be all over the place. They built a real strategy, grew our community, and now the right people in Armenia actually find us and come eat.

    EMEsteban MoralesOwner, Parrilla Limonar

    They don't promise impossible things. They gave us a realistic plan, executed it well, and the numbers improved month after month. Simple as that.

    OGOlga GuillenDirector, LIVS

    What we value most about Analitica Lab is that they explain everything clearly. We know exactly what they're doing and why. That builds trust.

    AEAlfredo EscobarCEO, Lemac

    We tried other agencies before and felt like just another number. With Analitica Lab it's different, they truly get involved and the results show.

    VAVictoria AlvarezMarketing Director, Tiichers

    Our social media used to be all over the place. They built a real strategy, grew our community, and now the right people in Armenia actually find us and come eat.

    EMEsteban MoralesOwner, Parrilla Limonar

    They don't promise impossible things. They gave us a realistic plan, executed it well, and the numbers improved month after month. Simple as that.

    OGOlga GuillenDirector, LIVS

    Let's build something that makes sense

    Shall we talk?

    Tell us what you're looking for or what's holding you back. No commitment, just a real conversation.