Marketing that makes sense for a preschool: the Liceo Infantil Virrey Solís story.

When we started working with Liceo Infantil Virrey Solís, their social media had no direction. They posted content but without strategy, without clear objectives, and without knowing if it was working. The challenge was clear: position the preschool as the best option in Quindío and fill enrollment spots for the next school year.

The first thing was building community organically. We didn't chase big follower numbers, we pursued real engagement. We created dynamics and activities that connected with local families. The result was a small but active community that comments, shares, and participates. That's worth more than thousands of followers who don't interact.

For the December 2025 and January 2026 enrollment season, we launched ad campaigns with a limited budget. Instead of spending more, we optimized better. We achieved over 100 visits to the school and a 25% conversion rate, one in four families who visited enrolled their child. The enrollment goal was met.

But we didn't stop at attracting. We organized the entire user experience from first contact. We implemented WhatsApp marketing campaigns that achieved something difficult: families that had gone cold and stopped responding came back. The retention rate went up and leads that seemed lost became real enrollments.

Today we're building a new customer acquisition system with artificial intelligence and developing their website to keep improving the entire customer journey, from when a family discovers the school to when they enroll their child.